ScrantonCoin is a community marketing exercise for local businesses. A business can publish an exclusive offer or discount that gives students a clear reason to visit, redeem, and return. Students who earn coins through campus events and peer activities become a reachable audience; the program connects that earned balance to local foot traffic without a hard sell.
Treat the offer as a small experiment: define the product, audience, timing, and redemption rules, then observe participation and adjust.
